In 2019, Nespresso partnered with Swedish lifestyle and bicycle brand Vélosophy to create the RE:CYCLE bikes – each made with 300 recycled aluminium Arpeggio capsules.

To showcase the new bike, we filmed the Nespresso RE:CYCLE journeys of two celebrity coffee lovers - Alex Lam and Margaret Chung - on their respective rides around Hong Kong.

In addition to securing the celebrities, we sourced the videographer, generated the storyboards, and managed the production process from start to finish.